NotNRML is an entertainment and media company; we are committed to innovation and springboarding talent globally. Founded by the young talent manager from Cleveland, Reid Daroff, NotNRML’s vision is far from the norm. NotNRML aims to transform untapped talent into global icons. We are artists' confidants, collaborators, and catalysts for their creative journeys, providing the nurturing environment they need to flourish, and turning their unique talents into a signature sound that captivates audiences worldwide. We embrace the unconventional and push artists to dig deeper and challenge their comfort zones. NotNRML’s mission is to break boundaries beyond what’s ‘normal’ in the entertainment industry.